Blog - E-L-F

Get ready to steal the show this festive season with the best eyeliners for every eye look! From bold winged liners to…

Make your eyes stand out this festive season with the best colored eyeliners and eye pencils. Whether you want a bold…

A complete guide to the most stunning lip colours for all occasions. Explore nudes, reds, berries and glossy picks that…

Winter’s dry chill can sap your skin’s radiance - but with the right skin tint, you can hydrate, protect, and glow all…

Struggling with chapped, flaky lips in cold weather? This guide highlights the most effective hydrating lip oils that…

An in-depth guide to the top lip plumping glosses that provide intense hydration, dazzling shine, and visibly fuller…

Coconut face mists are the easiest way to add hydration, glow and a tropical burst of freshness to your routine-morning…

High-shine, zero colour - explore translucent glosses that lift, smooth and illuminate your lips. From silky serums to…

Explore top dewy setting sprays that lock in makeup while giving your skin a beautiful, hydrated glow. This guide covers…

Lightweight and hydrating, e.l.f.’s Sheer For It Blush Tint delivers buildable colour for lips and cheeks in a multi-use…

Explore a curated selection of lip stains known for their durability, rich pigmentation, and comfortable wear. Find your…

Explore expertly curated matte eyeshadow palettes offering rich pigments and silky smooth finishes. Perfect for creating…

Discover the top hydrating primers that nourish your skin while creating the perfect base for flawless, long-lasting…

Sculpt your cheekbones, define your jawline, and glow like never before! This blog dives into the world of contour…

Your makeup only looks as good as your base - and a good primer is the secret to that airbrushed, long-lasting finish…

Perfecting your blush starts with the right brush! Whether you love a dewy cream finish or a soft powder glow, these top…

The right foundation brush can completely change how your base looks and feels. Whether you prefer lightweight coverage…

Looking for that effortless summer glow? We’ve handpicked the best bronzers to help you sculpt, define, and radiate -…

Add a touch of magic to your makeup routine with these dazzling glitter eyeshadows. Perfect for parties, festivals, or…

Say goodbye to harsh cleansers and hello to buttery balms that melt makeup like magic. We’ve rounded up the best…

CC creams are the ultimate multitaskers-correcting tone, hydrating skin, and offering sun protection while giving you…

Sleeping masks are intensive overnight treatments that lock in moisture and restore dry skin while you sleep. Packed…

Your nighttime skincare routine is just as important as your morning one. With e.l.f.’s PM essentials, you can deeply…

Kickstart your day with a refreshing e.l.f. AM skincare routine. Packed with hydrating, soothing, and protective…

Lip tints are the ultimate multitaskers-lightweight, long-wearing, and perfect for that effortless flush of colour…

Explore the most popular liquid blushes that bring instant radiance and a soft, youthful flush. A complete guide to the…

Discover the best setting powders that guarantee a flawless, long-lasting finish. From cult classics to budget-friendly…

Want brows that stay flawless from morning to night? Brow gels are the secret weapon for achieving sleek, defined, and…

Want salon-like results without leaving home? Facial kits are the perfect solution. They combine everything you need for…

Struggling with dark circles, redness, or uneven skin tone? Colour correctors are the secret weapon in every makeup…

The right makeup brush can elevate your beauty routine from ordinary to extraordinary. Here’s a curated list of the best…

Let's dive into the handpicked list of highly-rated eye creams designed to target under-eye concerns-from tired, puffy…

Explore the top beauty blenders and sponges for flawless, streak-free makeup application. Compare the best options and…

Find the perfect lip balm for every mood and season. From hydrating sticks to tinted options, these Amazon UK picks will…

From timeless matte finishes to creamy satin bullets, explore the most iconic bold red lipsticks-featuring brands like…

Want your makeup to last all day (and night)? These top-rated setting sprays offer the perfect finishing touch - whether…

Top-rated jelly moisturisers that deliver instant, weightless hydration. These ultra-refreshing gel creams absorb fast…

Dry, flaky lips ruining your lip balm moment? You’re not alone. The right lip scrub can gently exfoliate dead skin…

Struggling with dark circles and concealers that crease within hours? We’ve rounded up the top crease-proof concealers…

Tired of short, sparse lashes? We’ve rounded up the best lash growth serums that are loved by beauty editors and users…

Whether you're aiming for a subtle sheen or a bold, glossy finish-the right lip gloss can instantly elevate your look…

We’ve rounded up the top 16 options available on Amazon UK, featuring long-lasting formulas, vibrant colours, and…

Get the lashes A-listers love. Discover the top celebrity-approved lash curlers that lift, define, and add instant glam…

Discover the top 10 lip glosses perfect for summer—hydrating, high-shine, and heat-friendly picks from Fenty, Charlotte…

Discover the boldest and most chic eye pencils to elevate your makeup game. From vibrant colours to smudge-proof…

Eye makeup brushes are a game-changer! Whether you want a smokey eye makeup look or shimmery-right eye makeup brushes…

Pigmented shimmey eyeshaows are a hit in 2025! So let's discover the top 10 most pigmented shimmery eyeshadows on Amazon…