Blog - E-L-F

Pigmented shimmey eyeshaows are a hit in 2025! So let's discover the top 10 most pigmented shimmery eyeshadows on Amazon…

Discover the best setting powders that guarantee a flawless, long-lasting finish. From cult classics to budget-friendly…

Want salon-like results without leaving home? Facial kits are the perfect solution. They combine everything you need for…

Discover the top hydrating primers that nourish your skin while creating the perfect base for flawless, long-lasting…

Discover the boldest and most chic eye pencils to elevate your makeup game. From vibrant colours to smudge-proof…

Kickstart your day with a refreshing e.l.f. AM skincare routine. Packed with hydrating, soothing, and protective…

Find the perfect lip balm for every mood and season. From hydrating sticks to tinted options, these Amazon UK picks will…

Your makeup only looks as good as your base - and a good primer is the secret to that airbrushed, long-lasting finish…

The right makeup brush can elevate your beauty routine from ordinary to extraordinary. Here’s a curated list of the best…

Sculpt your cheekbones, define your jawline, and glow like never before! This blog dives into the world of contour…

Top-rated jelly moisturisers that deliver instant, weightless hydration. These ultra-refreshing gel creams absorb fast…

Want your makeup to last all day (and night)? These top-rated setting sprays offer the perfect finishing touch - whether…

Want brows that stay flawless from morning to night? Brow gels are the secret weapon for achieving sleek, defined, and…

Struggling with dark circles, redness, or uneven skin tone? Colour correctors are the secret weapon in every makeup…

Discover the top 10 lip glosses perfect for summer—hydrating, high-shine, and heat-friendly picks from Fenty, Charlotte…

Add a touch of magic to your makeup routine with these dazzling glitter eyeshadows. Perfect for parties, festivals, or…

Eye makeup brushes are a game-changer! Whether you want a smokey eye makeup look or shimmery-right eye makeup brushes…

Perfecting your blush starts with the right brush! Whether you love a dewy cream finish or a soft powder glow, these top…

From timeless matte finishes to creamy satin bullets, explore the most iconic bold red lipsticks-featuring brands like…

Get the lashes A-listers love. Discover the top celebrity-approved lash curlers that lift, define, and add instant glam…

Struggling with dark circles and concealers that crease within hours? We’ve rounded up the top crease-proof concealers…

Your nighttime skincare routine is just as important as your morning one. With e.l.f.’s PM essentials, you can deeply…

We’ve rounded up the top 16 options available on Amazon UK, featuring long-lasting formulas, vibrant colours, and…

Say goodbye to harsh cleansers and hello to buttery balms that melt makeup like magic. We’ve rounded up the best…

The right foundation brush can completely change how your base looks and feels. Whether you prefer lightweight coverage…

Dry, flaky lips ruining your lip balm moment? You’re not alone. The right lip scrub can gently exfoliate dead skin…

Looking for that effortless summer glow? We’ve handpicked the best bronzers to help you sculpt, define, and radiate -…

Whether you're aiming for a subtle sheen or a bold, glossy finish-the right lip gloss can instantly elevate your look…

Let's dive into the handpicked list of highly-rated eye creams designed to target under-eye concerns-from tired, puffy…

Explore expertly curated matte eyeshadow palettes offering rich pigments and silky smooth finishes. Perfect for creating…

CC creams are the ultimate multitaskers-correcting tone, hydrating skin, and offering sun protection while giving you…

Lip tints are the ultimate multitaskers-lightweight, long-wearing, and perfect for that effortless flush of colour…

Explore the most popular liquid blushes that bring instant radiance and a soft, youthful flush. A complete guide to the…

Lightweight and hydrating, e.l.f.’s Sheer For It Blush Tint delivers buildable colour for lips and cheeks in a multi-use…

Explore top dewy setting sprays that lock in makeup while giving your skin a beautiful, hydrated glow. This guide covers…

Sleeping masks are intensive overnight treatments that lock in moisture and restore dry skin while you sleep. Packed…

Tired of short, sparse lashes? We’ve rounded up the best lash growth serums that are loved by beauty editors and users…

Explore a curated selection of lip stains known for their durability, rich pigmentation, and comfortable wear. Find your…

Explore the top beauty blenders and sponges for flawless, streak-free makeup application. Compare the best options and…