Beauty of Joseon has quickly become a cult-favourite brand, thanks to its luxurious yet gentle masks that deliver hydration, glow, and balance. Rooted in traditional Korean beauty secrets, these masks offer a modern way to revive tired, dull, or sensitive skin while making your skincare routine feel indulgent.
Beauty of Joseon draws inspiration from ancient Korean beauty rituals, where natural remedies like rice water, honey, and herbs were prized for their skin-transforming powers. These masks are designed to honour that heritage while adapting to modern skin needs, giving you the perfect balance of tradition and innovation.
What makes this philosophy unique is its focus on simplicity and purity. Instead of overwhelming your skin with complex formulas, Beauty of Joseon relies on time-tested ingredients that have been trusted for centuries. This makes the masks gentle yet effective, suitable for all skin types-including sensitive or easily irritated skin.
At its core, Beauty of Joseon is more than just skincare-it’s a self-care ritual. Every mask encourages you to slow down, indulge in mindful beauty, and connect with traditional practices that have stood the test of time. The result? Skin that doesn’t just look radiant but feels nourished, balanced, and truly cared for.
Unlike many face masks that can strip the skin of moisture, Beauty of Joseon masks are formulated with balance in mind. They use natural, skin-loving ingredients like honey, rice, and ginseng to deeply nourish while still providing the purifying and brightening effects you expect from a treatment mask. This makes them especially ideal for people with dry, sensitive, or combination skin who often struggle with harsher formulas.
The beauty of these masks lies in their versatility. They not only hydrate and calm the skin but also target specific concerns like dullness, uneven texture, or loss of elasticity. Because they’re lightweight and soothing, they can be seamlessly added to any skincare routine without causing irritation, giving you results that are both visible and long-lasting.
Adding Beauty of Joseon masks into your skincare routine is simple and flexible, making them suitable for both busy mornings and relaxing self-care evenings. For quick results, apply the mask after cleansing and leave it on for 10-15 minutes to refresh tired skin before rinsing. If you’re looking for deeper nourishment, these masks can be left on longer, allowing ingredients like rice and honey to sink in and restore hydration.
To get the best out of these masks, use them 2-3 times a week and tailor your routine to your skin’s needs. Pair the mask with a gentle toner to prep the skin, and follow up with a lightweight moisturiser or serum for added benefits. Whether you’re targeting dullness, dryness, or uneven texture, making BOJ masks a consistent part of your routine ensures your complexion stays glowing, calm, and healthy over time.
This is one of their wash-off clay masks. It uses red bean extract which is great for sebum control, gentle exfoliation, and refining pores. The texture is somewhat creamy/clay, so it cleans deeply but isn’t overly drying. Good for those who want cleaner skin without harsh tightness.
A sheet mask pack, with 15% Centella Asiatica. Excellent for soothing irritated or sensitive skin. Good choice when you want to calm redness, promote healing, and restore skin barrier.
It is a wash-off face pack that delivers a luxurious combo of gentle exfoliation and skin-loving nourishment. With a base of kaolin clay, it helps draw out impurities without harshness, while finely ground rice and rice bran extract work to brighten and smooth skin texture. The addition of honey soothes and moisturises, making this mask particularly beneficial for dry or sensitive areas that tend to flare with stronger clay formulas.
This is similar to their “refreshing pore mask” but in different formats (smaller pack etc.). Best used 1-2 times per week to avoid over-stripping. Great for controlling oil and clarifying pores.
The magic of Beauty of Joseon masks lies in their ability to combine centuries-old wisdom with modern skincare science. Each formula is carefully crafted to address everyday concerns-whether it’s dullness, dehydration, or uneven texture-while staying gentle enough for regular use. They don’t just treat your skin; they nurture it with natural, skin-loving ingredients that honour both tradition and innovation.
Incorporating these masks into your routine is more than just skincare-it’s a ritual of self-care, balance, and renewal. With consistent use, you’ll notice a visible transformation: skin that feels softer, looks brighter, and glows with natural radiance. Beauty of Joseon proves that timeless beauty isn’t about trends-it’s about treating your skin with care that truly lasts!
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